Impulse: Playing with Reality

An award-winning mixed reality experience about ADHD

Impulse: Playing With Reality is a 40-minute interactive mixed reality documentary exploring how we make sense of the world around us. It is told through the stories of four people coming to terms with the decisions that have shaped their lives.

Focusing on the extreme end of Attention Deficit Hyperactivity Disorder (ADHD), Impulse combines gameplay with first-hand accounts from people whose intense emotions and impulses place them at the edge of control.

Leanne turns her world into a game to escape boredom. Omar’s chaotic mind focuses on high-risk plans. Errol creates a larger-than-life persona to gain respect. Tara is on the brink of giving up.

These stories unfold within the viewer’s own environment through mixed reality. As you try to follow a train of thought, your surroundings begin to react. Objects trigger chain reactions. Shadows open into other spaces. Language breaks apart and reforms.

By focusing on the inner experience of ADHD, including perspectives often overlooked, Impulse explores both the intensity of acting without thinking and the possibility of recognising and reshaping those patterns.

"The jewel of the (BFI LFF) programme."
"It is a really innovative use of Mixed Reality."
"...a seamless, wittily visualised experience"
"Four Immersive Highlights from the 2024 Venice International Film Festival"
"I finally understand what my wife is going through. I hadn’t realised what it was she needed from me."
Participant, Venice International Film Festival - Installation
"If you know someone who has ADHD, this experience will transform the way you view them!"
Chris Hood, NeuroBridge & Happiness In Movement

Video

Process

Impulse grew out of extensive research with neuroscientists, psychologists and people with lived experience of ADHD. Over 100 hours of interviews were gathered with the aim to move beyond explanation and understand how ADHD is experienced day to day.

Early in development, the team ran a series of collaborative experiments to explore how different aspects of ADHD could be expressed through interaction, including boredom, overwhelm and attention. They tested how mixed reality could be pushed beyond expected uses, often trying ideas that had not been done before. Some of these early experiments carried through into the final experience, helping to shape it as a system of mechanics rather than a linear story. It became “a game you can’t win” in one of the scenes, reflecting the constant negotiation between focus, distraction and impulse.

Mixed reality is central to this approach. As Barry (Creative Director of Impulse) describes, it begins with your own space. A room that feels familiar, even mundane, starts to shift. Layers build. Attention fragments. What was stable becomes unpredictable. At the same time, that space holds new memories and associations. The experience is not about leaving reality, but seeing it differently.

An Impact Study on Impulse, commissioned by Agog, will be released soon in 2026.

 

Available in English, Mandarin and Spanish.
Download Now

For more information on upcoming screenings and events
Visit the Impulse website

Check out May’s comment piece written for The Independent

Gallery

Events

Upcoming
No events scheduled.
October - November 2025
Impulse: Playing with Reality
Exhibition
Undershed Gallery
Bristol, United Kingdom
July 2025
Impulse: Playing with Reality
Screenings
Doc Edge Festival (Wellington)
Wellington, New Zealand
July 2025
Impulse: Playing with Reality
Screenings
Doc Edge Festival (Christchurch)
Christchurch, New Zealand
July 2025
Impulse: Playing with Reality
Screenings
29th Bucheon International Fantastic Film Festival (BIFAN) 2025
Bucheon, South Korea
June - July 2025
Impulse: Playing with Reality
Screenings
Auckland, New Zealand
June 2025
Impulse: Playing with Reality
Screenings
Sunny Side of the Doc
La Rochelle, France
June 2025
Impulse: Playing with Reality
Screenings
Sheffield DocFest (In competition)
Sheffiel, United Kingdom
June 2025
Impulse: Playing with Reality
Screenings
Sónar
Barcelona, Spain
June 2025
Impulse: Playing with Reality
Screenings
Annecy International Animation Film Festival (In competition)
Annecy, France
May - June 2025
Impulse: Playing with Reality
Screenings
Wales Millennium Centre
Cardiff, Wales
May 2025
Impulse: Playing with Reality
Screenings
Birkbeck, University of London
London, United Kingdom
May 2025
Impulse: Playing with Reality
Screenings
L.E.V. Festival
Gijón, Spain
April 2025
Impulse: Playing with Reality
Screenings
15th Beijing International Film Festival
Beijing, China
April 2025
Impulse: Playing with Reality
Screenings
NewImages Festival
Paris, France
March 2025
Impulse: Playing with Reality
Screenings
Utrecht & Amsterdam, The Netherlands.
March 2025
Impulse: Playing with Reality
Screenings
Lakeside Arts Centre
Nottingham, United Kindgom
November 2024
Impulse: Playing with Reality
Screenings
International Documentary Film Festival
Amsterdam, The Netherlands
October 2024
Impulse: Playing with Reality
Talks
The Attention Battle
London, UK
October 2024
Impulse: Playing with Reality
Screenings
BFI London Film Festival
London, UK
August - September 2024
Impulse: Playing with Reality
Screenings
Venice International Film Festival
Venice, Italy

Awards

Team

Credits