ANAGRAM are an award-winning creative studio specialising in thought-provoking interactive storytelling and immersive experience design.


We make work that gets people moving, thinking, talking. This work is sometimes called interactive or immersive storytelling. 

What matters is that you get involved; you participate. And something happens in the room - and in you - when you do so. 

Perhaps you have a glimpse of being someone else, or you find a corner of yourself you had forgotten. Perhaps you just have a great time and get swept up in the story.

From tentatively stepping forward into the dark to encountering an ancient building in an entirely new light, each piece of work is seeking a connection - and we do everything in our power to make it happen.

With a background in film, documentary and interactive game design - the studio specialises in exploiting the most recent advances in immersive technologies. 

We are keen to share this expertise - gathered over many years of experimentation, mistakes and practice. Workshops, collaboration and support are available to institutions and other creatives for building artworks, tools or platforms in this emerging field. 

Winners of the 2015 Tribeca Film Festival Storyscapes award, the 2019 Sandbox Immersive Art award, part of the Best VR in 2019 at the Venice International Film Festival, Anagram were named in the Createch 100 ones to watch for 2020 by the Creative Industries Council and have been selected twice for Columbia University’s Digital Dozen Breakthroughs in Digital Storytelling (in 2015 and 2019).

"Anagram think deeply about creating extraordinary experiences using all the senses. They fundamentally changed the way I think about immersive storytelling.” 

Ingrid Kopp
Co-founder @electric_south 
Producer @immersenow 
Curator Tribeca Storyscapes

“Anagram consistently think outside the box and manage to surprise even the most innovative sectors of the media art community in their rethinking of the artist-audience divide.” 

William Uricchio
Professor of Comparative Media Studies at the Massachusetts Institute of Technology; 
Professor of Comparative Media History at Utrecht University in the Netherlands






96 Teesdale Street

London E2 6PU

In Residence
Pervasive Media Studio
Watershed, 1 Canons Road
Bristol BS1 5TX

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