We use physical and interactive storytelling across a number of contexts to challenge, inspire and influence the cultural discourse around present social and political issues.

The personal is always political. How we see ourselves, our value, meaning and power is something that comes from the invisible context of culture and society. By revealing what is hidden, we create opportunities for reflection, dialogue and change.

Our approach always begins with people. Technology is a means, not an end. We concentrate deeply on the holistic experience of all participants when they encounter our work and always enact a rigorous iterative process to ensure that every sensation, barrier to entry and niggling problem is taken care of.

Our vision is to create original and unusual ways to encounter the world that shift perspective and invite deeper engagement. We continue to be known for taking artistic risks and for developing work that shines a light on social issues across cultural, institutional, and public spaces.

Emmy-nominated and winners of the Grand Jury Prize for Best VR Work (2021) and the Venice Immersive Achievement Prize (2024), Anagram have previously been awarded the 2015 Tribeca Film Festival Storyscapes Award, the 2019 Sandbox Immersive Art Award, part of the Best VR in 2019 at the Venice International Film Festival.

“Anagram thinks deeply about creating extraordinary experiences using all the senses. They fundamentally changed the way I think about immersive storytelling.”
Ingrid Kopp, Co-founder @electric_south, Producer @immersenow, Curator Tribeca Storyscapes
“Anagram consistently thinks outside the box and manages to surprise even the most innovative sectors of the media art community in their rethinking of the artist-audience divide.”
William Uricchio, Professor of Comparative Media Studies at the Massachusetts Institute of Technology; Professor of Comparative Media History at Utrecht University in the Netherlands

Barry Gene Murphy

Executive Creative Director

25+ years’ experience in animation, 3D, and visual storytelling. Pioneering work in VR since 2011. Creative director on high-profile collaborations with Nike, Sky, and the Royal Ballet.

May Abdalla

Founder & Artistic Director

25+ years’ experience in documentary filmmaking, journalism, and immersive theatre. Winner of the Rory Peck Award, with films commissioned and screened internationally for BBC, PBS, and at the Cannes Film Festival.