ANAGRAM is an award-winning creative collective who make immersive experiences that bring together innovative digital interaction and stories told from real life.
These experiences could be anywhere but they are always somewhere – a built set or an ancient building – and they engage with you, as the participant, in a physical, playful and poetic way; you will not leave in quite the same state as you arrived.
At its core, the work invites people to consider what it means to be alive today, in this society and alongside these people. Through understanding the experience of others, we want to challenge the way we see ourselves and the world around us.
Winners of the Tribeca Storyscapes 2015 prize and picked as one of the Digital Dozen by Columbia University for Door Into The Dark, Anagram were picked as one of the Creative 50 for 2016 by Creative England.
“Anagram think deeply about creating extraordinary experiences using all the senses. Going through Door Into The Dark has fundamentally changed the way I think about the potential for immersive storytelling.”
INGRID KOPP, HEAD OF INTERACTIVE, TRIBECA FILM INSTITUTE
The core of Anagram is Amy Rose and May Abdalla – two ex-documentary filmmakers who left their day jobs to strike up a partnership. The birth was in April 2013 and the midwives were Blast Theory – the extraordinary interactive arts company based in Brighton. During a residency that involved living in their basement, May and Amy dreamt up the first ideas that would become the meat of Anagram’s work.
“Michael Apted & Guillermo Del Toro might have dreamt this up… but it’s actually from Amy and May.” Tom Roston, POV/PBS blogger
The intention was to make stories augmented by movement and actions taken by the participant, and to explore what meaningful agency in a story might look like. This enquiry has required a colorful team and in the years since birth, Anagram have worked with a wide variety of talented people – from architects to creative technologists, engineers to sound designers – all hunting for the perfect marriage of story and interaction. Each project is genuinely interdisciplinary, and this means that the team must find new ways of working and making stories. That resourceful spirit of innovation and creativity pervades every project and is at the heart of how Anagram seek to evolve as makers.
“Working with Anagram brought a new dimension to our public programme. They took a fresh perspective to our sites, which really connected with London audiences, crafting a compelling narrative to tell a story that seamlessly blended the historical and the contemporary.”
RACHEL CROSSLEY, HISTORIC ROYAL PALACES
Anagram is based in the Pervasive Media Studio in Bristol, England – a highly regarded dynamic space inside the Watershed cinema, that brings together a wide range of artists, academics, producers and developers working on creative uses of cutting edge technology.
Anagram make a combination of self-started and commissioned-to-brief projects, alongside running workshops, giving talks and providing creative mentorship.
Almost all of these projects use technology in surprising and recently-possible ways. However, the team firmly believe that an experience should not be about technology unless it is actually about technology – so even through there is a lot of innovation behind the scenes to make these experiences work, the average audience member may never know. An interactive experience doesn’t need to be a tech trade show.
“Anagram create beautifully crafted and well considered, interactive immersive experiences. They brilliantly bring together the physical and digital, to showcase their stories and insights into human behaviour and society. I’m always excited to see what they do next.”
TOM METCALFE, EXPERIENCE AND INDUSTRIAL DESIGNER