ANAGRAM are an award-winning creative company specialising in interactive storytelling and immersive experience design.
Based between Bristol and London.
IMMERSIVE THEATRICAL EXPERIENCES FOR FESTIVALS AND MUSEUMS
Anagram make a combination of self-started and commissioned-to-brief projects, alongside running workshops, giving talks and providing creative mentorship.
Almost all of these projects use technology in surprising and recently-possible ways.
However, the team firmly believe that an experience should not be about technology unless it is actually about technology – so even through there is a lot of innovation behind the scenes to make these experiences work, the average audience member may never know. An interactive experience doesn’t need to be a tech trade show.
We have used VR, binaural audio, location-triggered content, mobile phones, augmented reality, networking and voice interactivity.
“Anagram think deeply about creating extraordinary experiences using all the senses. They fundamentally changed the way I think about the potential for immersive storytelling.”
INGRID KOPP, HEAD OF INTERACTIVE, TRIBECA FILM INSTITUTE
At its core, the work invites people to consider what it means to be alive today, in this society and alongside these people. Through understanding the experience of others, we want to challenge the way we see ourselves and the world around us.
Winners of the Tribeca Storyscapes 2015 prize and picked as one of the Digital Dozen by Columbia University for Door Into The Dark, picked as one of the Creative 50 for 2016 by Creative England and for the #creattech100 by the Creative Industries Council in 2018.
“Working with Anagram was a truly inspiring experience. Their creative input is innovative, delivered quickly and with high professionalism. Their energy and motivation is easily transferred to the project and the people working with them. We definitely look forward to future collaborations!”
Cristina Tarquini, UX Design Concepter & Technologist, Volkswagen
The core of Anagram are Amy Rose and May Abdalla.
Two ex-documentary filmmakers who left their day jobs to strike up a partnership.
The birth was in April 2013 and the midwives were Blast Theory. During a residency that involved living in their basement, May and Amy dreamt up the first ideas that would become the meat of Anagram’s work. The intention was to make stories augmented by movement and actions taken by the participant, and to explore what meaningful agency in a story might look like.
“Michael Apted & Guillermo Del Toro might have dreamt this up… but it’s actually from Amy and May.” Tom Roston, POV/PBS blogger
This enquiry has required a colourful team and in the years since birth, Anagram have worked with a wide variety of talented people – from architects to creative technologists, engineers to sound designers – all hunting for the perfect marriage of story and interaction.
“Working with Anagram brought a new dimension to our public programme. They took a fresh perspective to our sites, which really connected with London audiences, crafting a compelling narrative to tell a story that seamlessly blended the historical and the contemporary.”
Rachel Crossley, Historic Royal Palaces (Tower of London)
Anagram is based in the Pervasive Media Studio in Bristol, England – a dynamic space inside the Watershed, that brings together a wide range of artists, academics, producers and developers working on creative uses of cutting edge technology.
“Anagram create beautifully crafted and well considered, interactive immersive experiences. They brilliantly bring together the physical and digital, to showcase their stories and insights into human behaviour and society. I’m always excited to see what they do next.”
Tom Metcalfe, designer